Good article by Terry Teachout, of the WSJ.
Unlike film and TV, theater is a luxury object, but one that ordinary middle-class people can still afford. Above all, it isnt a mass medium: Live theater is a small-scale, handmade art form. Intimacy is what makes it special. So lets revel in that specialness—and sell it.
via How Theaters Can Combat the Stay-at-Home Mindset – WSJ.com.
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