New blog at ArtsJournal.com. Considering the state of theater in Scranton today, I think it’s safe to say we need all the ideas we can get. And then, of course, guts and energy to implement a few. Let’s go. Failure or not, here we come! -ag

 

To engage successfully, arts organizations need to make authentic, substantive connections with their communities.  Those communities should not be seen as a collection of market segments to be tapped in an effort to sell tickets or extend reach; they should be seen as indispensable partners in improving lives. It is the creation and support of healthy, vital communities that provide the ultimate justification for the allocation of financial and human resources that the arts require. Communities do not exist to serve the arts; the arts exist to serve communities.

Engaging Matters